5 Steps To Start An Indoor Playground Business

1. Select Right Location

When creating a commercial business, find the right location is very important, indoor playground is no exception.

First you know the indoor playground is mostly for children, so densely populated areas such as shopping mall, schools, well established neighborhoods ect.

Then if the place makes sense for the type of business envisioned, perhaps:

•    easy to arrive by public transportation,

•    safe for children and families，

•    children loved it and can pass the time.

Right location can make a business, and conversely, the wrong location can break a business, so take the time to research an area thoroughly.

2. Market Research

There are dfferent color, type or theme indoor playgrounds, some focus on  various amenities, some focus on sport style, or carnival style.

But every region has it's own style and characteristics that we need to target the market and make difference than direct competitors.

Understand who the competitors are and how to outperform them, what's your advantage, maybe:

•    a btter entrance fees,

•    variety game options,

•    food served or not,

•    host children’s parties.

3. Cost of Indoor Playground

There are many things need to be considered cause it may be a key factor of indoor playground cost:

•    renting a space,

•    actual site size,

•    game and equipment,

•    installation and transportation,

Also there are administrative and operational costs:

•    electric and water,

•    staff salary,

•    daily maintenance.

4. Permits & licenses and Safety Guidelines

Opening an indoor playground or playcenter typically requires various permits and licenses to ensure compliance with local regulations and safety standards. The specific permits and licenses needed may vary depending on the location and the scope of the business.  Here are some common ones to consider:

1. Business License, 2. Building Permit, 3. Zoning Permit, 4. Health and Safety Permits,   5. Occupancy Permit.

It's important to remember that the permitting process can be time-consuming, so start early and be prepared to follow any additional requirements specific to your location.

Safety concerns is also important thing for indoor play area that the owners must know the industry knowledge. Take some measures to ensure safety both for you and customers:

•    obtaining licenses or permits,

•    hiring professional staff, such as maintenance personnel, accountant, business manager and so on,

•    daily inspections and maintenance help to detect problems in time.

5. Advertising

Once the plan is finalized, it is time to start advertising, never think it's too early to start. Some tips as following:

•    create facebook and Instagram page advertising,

•    placing the chosen location to alert surrounding crowd,

•    professional website to show your indoor playset,

•    Use Social Media For Promotion

•    discount coupons for admission,

•    free drink or small gift for all guests who arrive on opening day.

Pre-opening advertising will make customers excited and anticipated for the bussiness.